Our Story

We started Phase One Apparel because, as lovers of fashionable watches, we had a really hard time finding great watches, at affordable prices.  That's why we've worked hard to offer a curated selection of watches and accessories to help keep you looking fresh.   

Along the way, we've garnered some serious interest and plenty of great feedback from our customers; helping us better tailor our experience to keep offering beautifully crafted, high end and affordable watches. We want to be your go to online destination for watches and accessories; where you can shop with confidence, knowing we've got your back.  Let's get your wrist into a new watch.