About Us

Welcome to Phase One Apparel!

Founded by Liv Carlucci in 2023, Phase One is the culmination of a passion for art & fashion design that began during her studies at the University of Delaware. After graduating with a degree in Art & Design, Liv channeled her creativity into vinyl printing her designs on clothing. This led to the creation of Phase One Apparel, a brand dedicated to bringing unique, custom-designed clothing to life.

Our Philosophy: Just Start

Our name reflects our core philosophy: start the project & we'll perfect the details later. We believe that the first step is always the most important, & our journey from concept to creation embodies this spirit.

Custom Creations

We specialize in turning your visions into reality. Whether you're looking for custom designs for your business, a special event, or just for personal use, we are here to help. We take orders via email, phone, or Instagram messaging, ensuring a seamless & personalized experience for every client. Our services include both designing & printing your apparel, making us a one-stop-shop for all your custom clothing needs. 

Our Collections

Our products are known for their long-lasting comfort & relaxed style, making our apparel perfect for any season. Whether you're staying in or going out, we got you covered. We release new designs each month & offer special merch for every holiday, providing you with fashionable gifts for yourself & your loved ones.

Who We Serve

Phase One has collaborated with a diverse range of businesses, including painting companies, sneaker stores, car garages, hair salons, etc. Our custom merchandise has helped businesses create a unique identity & connect with their customers in a memorable way.

Personalized Consultations

Unlike other custom clothing stores, we offer free personalized consultations with Liv herself. This ensures that every client gets the perfect product tailored to their needs. Liv loves seeing the excitement & confidence her clients feel when they see their custom apparel come to life.

Stay Connected

Phase One is exclusively available online, but you can stay connected with us through our social media pages. Keep an eye out for our pop-up events where you can purchase our products in person.

Thank you for your endless support & for being a part of the Phase One Apparel journey. We're excited to help you bring your unique style to life!